According to best-selling author Simon Mainwaring (Lead with We and We First) companies that have a purpose mindset increase employee productivity and improve customer experiences.

In this high-spirited live-stream Deep Dive interview, Simon and ManageCamp CEO Len Herstein talked in-depth about how brands can survive in a crisis, thrive in a fast-changing market, and accelerate growth in a challenging future by “leading with WE,” including:

• How purpose is linked to profit.
• How brands can play a more meaningful role in community.
• What a Purpose Statement is, how it’s different from a Mission or Vision Statement, and why your organization needs one.
• Why your brand should be more focused on being a community CELEBRANT than being a CELEBRITY.

In this short video highlight, Simon discusses the Purpose Statement.

ACCESS TO THE FULL INTERVIEW IS AVAILABLE EXCLUSIVELY TO BRAND MANAGECAMP UNIVERSITY MEMBERS here.

Not a BMC-U member? Find out more and join here.