In the most competitive business environment in modern history, the winners today are often those who are remarkably easy to do business with. Customer Experience marketing expert David Avrin talked with us about the profound shift in customer expectations and how your team can eliminate barriers, engage prospects and create experiences worth sharing.
In this Deep Dive, they discussed:
- How to understand the cause and pervasiveness of the shift in customer and client behavior.
- The profound difference between customer service and customer experience…and why that matters.
- How to create alignment between customers’ needs and our deliverables.
- The concept of The Morning Huddle.
Enjoy this highlight!
ACCESS TO THE FULL INTERVIEW IS AVAILABLE EXCLUSIVELY TO BRAND MANAGECAMP UNIVERSITY MEMBERS here.
Not a BMC-U member? Find out more and join here.