All content is optimized for virtual delivery! ALL TIMES ARE IN EASTERN STANDARD TIME ZONE
12:00pm EST - 12:15pm EST
12:15pm EST - 12:45pm EST
You’ve heard it before. Over and over, in fact. “Improve your customer service.” “Optimize the customer experience.” But what does that even mean?
Today, when the intersection points with your customers may number in the dozens (or even hundreds), tackling customer service or customer experience holistically is impossible. You can’t magically get better at every customer touch point. But you CAN get better at the touch points that matter.
In this fast-paced, dynamic, inspirational, and hilarious presentation, Jay Baer will show you how to gain and keep more customers by improving the only three things that really matter to your customers.
With hilarious and poignant storytelling, Jay teaches:
12:45pm EST - 12:55pm EST
12:55pm EST - 1:05pm EST
1:05pm EST - 1:35pm EST
Everyone knows what content marketing is. And every brand out there is doing it in some fashion. But the huge majority of companies are doing content marketing wrong. In many cases, content runs amok. Marketers think that because they can, they should. In some circles, content marketing has a black eye. Many believe (and shout it from the blogtops) that content marketing like this doesn’t work. Well, because it doesn’t.
But there is hope. There is a way out. Content marketing expert Joe Pulizzi has made it his mission to go back to the basics. To speak the “truth” about what does work in content marketing and what doesn’t.
In this prescriptive presentation, Joe will detail what brand marketers need to do now, and need to stop doing immediately, to create and distribute behavior-changing content.
Some key takeaways will include:
1:35pm EST - 1:45pm EST
1:45pm EST - 1:55pm EST
1:55pm EST - 2:25pm EST
Email marketing (yes, STILL) rocks the highest return on investment of any medium, garnering on average over $20 for every $1 you invest (about 5x what television advertising returns). The catch is, you have to do it right.
So are you getting your $20? Is your email program up to snuff? If not, don’t worry. Email marketing expert Jessica Best is here to help.
During this enlightening and practical session, Jessica will share the top 5 things you should always and the top 5 things you should never do (or stop doing immediately!) when creating your email marketing strategy, including ideas about design and email’s secret weapon…DATA. She’ll incorporate real companies’ stories of those who have done it well and those who… could have used some advice. Even those familiar with email marketing will learn something new in this high-energy presentation!
During this fact-filled exploration into email marketing, Jessica will show us:
2:25pm EST - 2:35pm EST
2:35pm EST - 2:45pm EST
2:45pm EST - 3:15pm EST
According to Brant Pinvidic, “to succeed, you must be able to capture and hold your audience’s attention with only the quality and flow of your information, long enough to take them through that initial decision making process. They must conceptualize your idea, contextualize how it will benefit them, and then actualize it with potential engagement of further interest. You have about 3 minutes.”
Based on his years as a Hollywood Producer, Brant created the 3-Minute Rule – a simple, straightforward system that has helped countless people, brands, and organizations use top-level Hollywood storytelling techniques to simplify their messages and say less to get more.
In this captivating end to Day 1, Brant will equip us with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact.
Simplify. Say less. Get more.
3:15pm EST - 3:25pm EST
3:25pm EST - 3:30pm EST
12:00pm EST - 12:15pm EST
12:15pm EST - 12:45pm EST
More than any other time in the last 100 years, the buyer of today has made a dramatic shift in the way they make purchasing decisions. Unfortunately, many companies have not adapted to this shift and are not prepared for the continual evolution of this “digital consumer.”
In this high energy open to Day 2, Marcus Sheridan will bring clarity to the way buyers have changed and exactly what companies must do to not only align themselves with this shift in buyer patters but take advantage of this digital age as well.
If you like to be engaged, challenged, and moved, you are going to love this session!
In this inspirational open to Day 2, we will:
12:45pm EST - 12:55pm EST
12:55pm EST - 1:05pm EST
1:05pm EST - 1:35pm EST
We’ve all seen the examples of Apple’s product launches, IBM’s Watson and the ALS ice bucket challenge. They’re held up time and time again as beacons of killer creativity. Enough already. It’s easy if you have sexy products, big budgets and household brand names. But in the “real” world there are all kinds of restraints. Those innovative examples don’t have anything to do with us.
Or do they?
It turns out, we all suffer from something called Brand Detachment Disorder (B.D.D.). We can’t connect the dots between big-name brands and the work that we do. And this blindness kills creative ideas before we even get started. But guess what — the most brilliant minds understand that an innovation mindset is something you consistently nurture, rather than leave to chance.
Welcome to RE:Think Innovation.
In this captivating presentation, international speaker and best-selling author Carla Johnson shows you how combating B.D.D., recognizing inspiration everywhere, and iterating ideas breeds unstoppable creativity and game-changing innovation for you and your company. You’ll learn how to rethink everything you believe about innovation. She’ll teach you how inspiration from anywhere can lead to measurable business outcomes.
You’ll walk away feeling confident to:
1:35pm EST - 1:45pm EST
1:45pm EST - 1:55pm EST
1:55pm EST - 2:25pm EST
The one statistic that matters most is if the customer comes back. You see, customer loyalty in not about a lifetime. It’s about the next time… Every time! So what are you doing, at every point of interaction you have with your customers, to ensure they come back the next time they need what you do or what you sell?
Your customers’ expectations are constantly shifting and they now expect more than ever from the companies they do business with. Customers no longer compare you to your direct competitor; instead, they compare you to any company in virtually any industry that has provided them with a good experience. That is your customers’ new bar.
Your brand is defined by the experience you provide to your customers. Before your customers consider you to be a great brand, you must create a great customer experience. To do that, you must amaze them. Every time.
In this amazing and dynamic session, customer service and experience expert Shep Hyken will let you in on the secrets of creating an experience that amplifies your brand. He will combine important information with an entertaining and engaging style to deliver tools, ideas, and concepts that you can put to use immediately to help create more powerful customer experiences.
Key takeaways will include:
2:25pm EST - 2:35pm EST
2:35pm EST - 2:45pm EST
2:45pm EST - 3:15pm EST
Leading talented, creative people can be challenging – and it requires a different skill set than the one most management books offer. However, if you provide creative with what they truly need in order to thrive, they will reward you with the best work of their lives.
For example, many creative people will push against limitations and struggle to gain more freedom in their work, but too much freedom is not only harmful to the team dynamic, but it actually makes the work less effective and ideas less creative. In a similar way, if your creative team feels like you are overly controlling their work, you will lose their trust and they will stop bringing their best ideas to the table.
It’s a difficult balance, but the upside to getting it right is huge. In this session, Todd Henry will share the practical/tactical conversations, practices, and rituals that can set you and your team up to do its best work every day.
By the end of this provocative session, you will learn:
3:15pm EST - 3:25pm EST
3:25pm EST - 3:30pm EST
12:00pm EST - 12:15pm EST
12:15pm EST - 12:45pm EST
We live in a culture of change. And that can be scary. Most brands and businesses are overwhelmed by the massive shifts being required of their business models just to stay afloat. We constantly hear that Disruption is everywhere and Digital Transformation is imperative for survival.
But, what does that ACTUALLY mean? What are the new (and dramatic) realities that will force businesses to re-think many of their commonly held beliefs about what works in brand today, and what the future may look like? It can all seem confusing and overwhelming.
Don’t panic. Best-selling author, podcaster, and former agency-owner Mitch Joel will be at Brand ManageCamp to help us decode the future and better understand the technology shifts that have, are, and will continue to fundamentally change the ways that buyers and users interact with our brands.
During this enlightening session, Mitch will:
12:45pm EST - 12:55pm EST
12:55pm EST - 1:05pm EST
1:05pm EST - 1:35pm EST
What does your brand sound like? If you are like most, you have spent a considerable amount of time defining what your brand LOOKS like, but very little on what it sounds like.
Massive advances in emerging technologies are fueling dramatic changes in the way people interact with brands. The explosion of smart devices, AI, VR and advanced voice-centric capabilities are making the considering of voice imperative for brands.
But Voice is actually a part of a broader, extremely powerful landscape – one that consists of music, voice, sound, and vibration. Sonic Branding is the art and science that surrounds the strategic development and deployment of a consistent, authentic sound experience of a brand. Sound heightens all the senses, is easily remembered, and can go where visuals cannot. It is proven to elevate brand preference, and shape the perception of a brand. And you are probably not giving it the attention it deserves.
In this session, Audrey Arbeeny will leverage case studies to discuss what sonic branding is, the methodologies used to develop a sonic strategy – integrating music, sound and voice branding into the equation – and the untapped landscape for utilizing intentional audio for not only a greater ROI, but also a far more immersive, emotionally connecting brand communication.
You will:
1:35pm EST - 1:45pm EST
1:45pm EST - 1:55pm EST
1:55pm EST - 2:25pm EST
Creating fandom isn’t just for actors, athletes, musicians, and authors. Fandom can be rocket fuel for any company or organization that chooses to focus on inspiring and nurturing true fans.
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They create the most powerful marketing force in the world: die-hard fans. These brands have learned to provide the human connection people are now longing for. David Meerman Scott calls it a Fanocracy.
In this session, David will offer inspiring examples of offbeat and mainstream businesses and organizations that have harnessed passion to create fans and to win big. David will show how the act of making business personal may be the most powerful business strategy of all at a time when the technology pendulum has swung too far and everyone is doubling down and sending yet another tweet, yet another YouTube video, yet another LinkedIn connection, leaving us feeling like we’re in a world of digital chaos.
During this session, David will:
2:25pm EST - 2:35pm EST
2:35pm EST - 2:45pm EST
2:45pm EST - 3:15pm EST
Innovation never stops. Each year we have new channels, formats, and content types we can use to try and reach new customers. It’s easy to get overwhelmed with all the options available to marketers and brand communicators today. Marketers love to chase the latest shiny object. But what really works and where should we be focusing most of our attention and shifting budgets?
In this insightful close to Brand ManageCamp 2020, marketing influencer, keynote speaker, and 3-time author, Michael Brenner will cover the important trends for marketing in 2021 so you can go back to the office and start planning budgets, campaigns and marketing strategies that deliver return on investment.
From content to campaign to conversion and everything in between, Michael will show you:
The days of doing a little more or a little less of what you did last year are over. Marketers need to be on top of the latest trends in marketing to survive and thrive in 2021.
3:15pm EST - 3:25pm EST
3:25pm EST - 3:30pm EST
