BMC Deep Dive Highlight – Howard Tiersky – Understanding Customer Pain Points

Best-selling author Howard Tiersky (Winning Digital Customers) will be speaking at virtual Brand ManageCamp 2021.

As a prelude, he joined ManageCamp CEO Len Herstein for a live-streamed Deep Dive interview where they discussed the importance of understanding customer pain points.

According to Howard, “if you are trying to improve your customer experience there is something you need to understand before you start brainstorming new bells and whistles, and that is customer pain.”

In this Deep Dive, they discussed:

  • The definition of Digital Transformation.
  • How COVID has affected Digital Transformation.
  • The key types of customer pain and the differences between them.
  • How to prioritize customer pains.
  • The importance of pinpointing painful moments and converting them to moments that delight.

Enjoy this highlight!

ACCESS TO THE FULL INTERVIEW IS AVAILABLE EXCLUSIVELY TO BRAND MANAGECAMP UNIVERSITY MEMBERS here.

Not a BMC-U member? Find out more and join here.


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