Conversion marketing is a topic that should be of concern to EVERY marketer – and yet it is often overshadowed (at best) or overlooked completely (at worst).  Conversion marketing expert Seth Odell opened our eyes to this fascinating discipline that is much art as it is science.

In this Deep Dive, they discussed:

• What conversion marketing is.
• Why conversion marketing is so important
• How you can increase your conversion rates, including the importance of site speed, plain text emails, and something called “thumb optimization.”
• The customer journey audit.
• Common conversion marketing mistakes, including not making the ask AFTER the ask.
• Anchor Points, Affective Primacy and The Elephant Rider.

Enjoy this highlight!

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