David Meerman Scott, best-selling author of Fanocracy and The New Rules of Marketing & PR, believes that Fandom is all about building authentic relationships with your customers, finding your customer’s purpose for buying and putting the needs and wants of your customers above all else.
Following David’s enlightening talk at virtual Brand ManageCamp 2020 on “Fanocracy,” he got together for a Deep Dive Live-stream with ManageCamp CEO Len Herstein, where they discussed:
- The importance of creating fans.
- How to achieve lasting fandom vs. fleeting fandom.
- Tactical advice on video communication techniques that facilitate fandom.
In this short video highlight, David discusses how to create lasting fandom.
ACCESS TO THE FULL INTERVIEW IS AVAILABLE EXCLUSIVELY TO BRAND MANAGECAMP UNIVERSITY MEMBERS here.
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