According to Brittany Hodak, expert on Superfandom and the new Chief Experience Officer of Experience.com, CX is “the best and most powerful way to future-proof your business against competition.” In our Brand ManageCamp University Deep Dive interview with Brittany, she discussed:
- Why a great CX strategy is at the heart of creating superfans.
- What, exactly, a Chief Experience Officer does – and why every business needs one.
- How to get employees to buy into the CX strategy.
- How you can use CX to power real-time business outcomes.
- The biggest changes in CX over the past few decades.
Enjoy this short highlight of our enlightening conversation!
ACCESS TO THE FULL INTERVIEW IS AVAILABLE EXCLUSIVELY TO BRAND MANAGECAMP UNIVERSITY MEMBERS here.
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