Best-selling Author of "Talk Triggers" and Member of the Word of Mouth Marketing Hall of Fame
Jay Baer has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince &Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands.
Jay is the best-selling author of several books – including “Talk Triggers,” “Hug Your Haters,” and “Youtility,”
Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute, and is visited by more than 250,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 65,000 times monthly and was named 2015’s best marketing podcast by the Content Marketing Awards.
A fixture in social media, Jay is the most retweeted person in the world among digital marketers, and the second most retweeted person in the world among B2B marketers. He is also an active venture capitalist, and is an investor or advisor to 25 early stage technology and social media companies.
Befitting his roots in Arizona, Jay is a tequila collector and maintains his allegiance to the teams of his alma mater, the University of Arizona.
The "Idea Whisperer," Founder of the Red Thread Methodology of Idea Building & Execution, and Former TedX Producer
As the “Idea Whisperer,” Tamsen helps people find, build, and tell the stories of their ideas using their Red Thread™, the universal (but unique!) tie between how we see the world and what we do in it.
Tamsen’s own Red Thread weaves through her 20 years as a brand and message strategist, though she says she learned the most about inspiring change as a Weight Watchers leader.
As a TEDx Executive Producer, Tamsen coached experts, iconoclasts, and pioneers from around the world to build their Red Threads into Ideas Worth Spreading—and more than 9 million YouTube views.
Today, she’s a globe-hopping keynote speaker on storytelling, branding, change management, and idea development, and a go-to consultant for enterprise companies like Verizon, Johnson & Johnson, and State Street Bank who want to their big ideas to have an even bigger impact.
Tamsen lives in Boston with her other half/chief ballroom dancing partner, and two amazing boys with big ideas all their own.
Chief Evangelist of Brand Marketing at Google
Gopi Kallayil is the Chief Evangelist, Brand Marketing at Google. He works with Google’s sales teams and customers to help grow customer brands through digital marketing. In his prior roles at Google, he led the marketing team for the company’s flagship advertising product, AdWords, both in the Americas and Asia Pacific—and headed the marketing team for AdSense, Google’s publisher-facing product.
Before joining Google, Gopi was on the management team of two Silicon Valley venture-funded startups. While a consultant with McKinsey & Co., he worked on engagements, helping the management teams of large corporations improve business performance and maximize revenues. He has also led large information technology projects for global corporations in India, China, and the United States.
Gopi earned his bachelor’s degree in electronics engineering from the National Institute of Technology in India. He received two master’s degrees in business administration—one from the Indian Institute of Management and another from The Wharton School of Business at the University of Pennsylvania.
In addition to being an avid yoga practitioner and teacher, Gopi is a triathlete, public speaker, global traveler, and Burning Man devotee. He has spoken at TEDx, Renaissance Weekend, The World Peace Festival, and Wisdom 2.0, and hosts a TV program on cable and YouTube called “Change Makers.” He is the author of two books, “ The Happy Human” and “ The Internet to the Inner-net,” published by Hay House. He has released two music albums titled “Kirtan Lounge.” Gopi holds a guest faculty position teaching brand marketing at the Stanford University Graduate School of Business. He also sits on the Board of Directors of the Desmond Tutu Peace Foundation.
Grammy-winning Country Music Songwriter and Artist
It’s ironic that Steven Lee Olsen’s current single is called “Timing is Everything,” because that could easily be the mantra of the decade-plus he’s spent in Nashville.
“When I first moved here from Ontario, I thought I was ready,” he says. “Then I got here and realized how damn great everyone in this town is. The songwriters, the artists, everyone is incredible.”
Steven Lee has been honing his craft as an artist and a songwriter since moving to Music City in 2004, and the hard work has paid off in some pretty impressive ways. He co-wrote the 2017 NSAI Song of the Year, double-platinum hit “Blue Ain’t Your Color” for Keith Urban — a song that also nabbed nominations from the Grammys, CMA and ACM. He also penned Kip Moore’s No. 1 hit “More Girls Like You” and several cuts for other stars.
“It’s crazy to think all about the success I’ve had in the past few years,” he says. “I never would have believed it. As an artist, it’s easy to get impatient, but I’ve learned that things usually work out exactly the way they’re supposed to, exactly when they’re supposed to. Timing really is everything.”
“It’s been a journey, but I wouldn’t change a thing,” he says. “There have been ups and downs, lots of doors slammed in my face. But, that’s all led me to where I’m at now, and I think this music is the best I’ve ever made.”
Timing Is Everything is available now. Steven Lee released the album through his own imprint, SLO Circus Records.
“I’ve seen the music business change so much since I’ve been in Nashville, and I’m really excited to self-release this album,” he says. “It’s the best way to get the music to fans on my own terms. I’m excited to have the support of my managers at Maverick, Sony Canada, my publishing team at Rhythm House, and my great distribution partners at The Orchard. I can’t wait to play these songs live on the road.”
President & Chief Story Facilitator at Leadership Story Lab and Author of "Let the Story Do the Work"
Esther Choy is the President of Leadership Story Lab, author of “Let the Story Do the Work,” and a Forbes Contributor. She also lectures in Kellogg School of Management’s Executive Education Programs.
Esther believes we can create a thriving marketplace where stories connect our humanity.
Since 2010, she has coached thousands of executives at companies such as AllState, BP, Berkshire Hathaway, Comcast, SC Johnson, and US Cellular, helping many gain promotions, and motivate their teams and customers through storytelling. To-date her investment-firm clients have raised over $5 billion in new assets under management.
Esther’s debut book, “Let the Story Do the Work,” published by HarperCollins AMACOM July 2017, immediately became a #1 New Release on Amazon and was hailed as one of the 10 Best Books for entrepreneurs in the same year.
A self-proclaimed expert in having fun doing serious things, Esther is also the co-founder of ALUMinate, and a mother of two young children. She splits her time between Chicago, Hong Kong and Germany.
Best-selling Author of "They Ask, You Answer"
Marcus Sheridan is known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. Marcus has been dubbed a “Web Marketing Guru” by the New York Times and in 2017 Forbes named Marcus one of 20 “Speakers You Don’t Want to Miss.” Not one to be limited to the stage, Marcus is most often found walking through the crowd, calling audience members by name, and bringing them into his presentation.
As author of the content marketing guidebook, “They Ask, You Answer,” Marcus has not only inspired thousands to achieve their potential but has given them the tools they need to get there. Mashable rated his book the “#1 Marketing Book” to read in 2017. Forbes listed it as one of “11 Marketing Books Every CMO Should Read.” Marcus has been featured in the New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more. Marcus has spoken to companies such as Discover Card, Microsoft, eBay, McKesson, Cision, Whirlpool, Moe’s, Genpact, Love Funding Group and more. He has inspired thousands of audiences and helped millions of people from all over the world to achieve their own success with his “They Ask, You Answer” philosophy.
But Marcus’ story didn’t begin on the stage. It started with a business being created and run out of the back of a beat-up pickup truck. Marcus’s experience of saving his swimming pool company, River Pools and Spas, from the economic collapse of 2008 has been featured in multiple books, publications and university case studies around the world. From its humble beginnings as a three-man company, to one of the largest manufacturers and installers in the country, River Pool and Spas has the most visited pool website in the world, with over 750,000 hits a month.
Marcus’ experience as an entrepreneur and business owner, who had successfully saved his company, led him to opportunities to share his story and help others. What started as speaking from the stage quickly turned into a Sales and Marketing consulting agency, The Sales Lion. Using his marketing principles, Marcus and his team led clients step-by-step through the process of growing and even transforming their companies. In early 2018, The Sales Lion merged with IMPACT, establishing one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc., Marcus gives over 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership, and communication.
Best-selling Author of "Never Lose a Customer Again" and Founder/Chief Experience Composer of Design Symphony
For over a decade, Joey has helped organizations retain their best customers and turn them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects. His First 100 Days methodology helps fuel successful customer experience endeavors at companies and organizations around the world. He is the best-selling author of “Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days.”
Joey received a Bachelor of Arts in Government and International Relations from the University of Notre Dame (Dean’s List Honors) and a Juris Doctor from The George Washington University Law School (Dean’s Fellow). He has served on the Board of Directors for the privately-held Affinity Lab (serving as Board Chairman for 2009-2014), the Board of Directors for the non-profit Capitol Hill Arts Workshop (serving as President for 2010-2012), the Alumni Board of Directors for the George Washington University Law School (founding and leading the Alumni Mentor Program for four years), the National Advisory Council for the Creative America Project (Chicago, IL), and the Washington Men’s Camerata (serving as President for two years). For almost a decade he sang first tenor with the GRAMMY-nominated Washington Men’s Camerata.
As a recognized expert in customer experience design and an award-winning speaker at national and international conferences, Joey specializes in creating unique, attention-grabbing customer experiences. He works with companies ranging from small venture capital funded start-ups, to large Fortune 500s, with hundreds of mid-size
businesses in between.
Joey developed his narrative skills as a criminal defense trial attorney, advised and counseled Fortune 500 companies as a business consultant, and honed his communications and messaging skills at the White House. His design and artwork have been displayed in museums, featured in juried shows, and graced publications in the U.S. and abroad.
When not traveling the world (45 countries and counting) for client onsites, keynote presentations, and quality beach time, Joey enjoys watching magnificent sunsets from his mountaintop home in Colorado with his wife and young son.
Business Futurist & Digital Transformation Expert
Greg Verdino is a highly regarded authority on “the digital now.” He is known for his uncanny ability to forecast trends, spot the difference between fads and the future, and apply his understanding of the rapidly changing global landscape to solve pressing client challenges.
Greg’s perspectives have been shaped by more than 25 years spent working at the forefront of change, during which time he has advised hundreds of organizations including more than 50 of the Fortune 500; has served in senior leadership positions at a half-dozen technology start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies. Through his work speaking, writing and consulting on digital strategy, transformation and innovation, he helps business leaders build thriving, future-ready companies.
Previously, he was executive vice president at social business firm Dachis Group, where he helped clients like BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle and others formulate and execute best-in-class digital strategies. He joined Dachis Group (now Sprinklr) through its acquisition of crayon, the social media consultancy at which he served as chief strategy officer and in which he was the second largest shareholder. Previously he was digital strategist and head of emerging channels for Digitas, and served in media, marketing, sales and general management roles at ROO Group (now Piksel), Akamai Technologies, Arbitron, Wunderman, and Saatchi & Saatchi.
Greg is the author of “microMARKETING: Get Big Results by Thinking and Acting Small“(McGraw-Hill, 2010), and a contributing author to “Reinventing Interactive and Direct Marketing” (ed. Stan Rapp, McGraw-Hill, 2009). Throughout his career, he has served as a go-to expert for a wide range of media outlets including Advertising Age, Bloomberg Business, CNN, eMarketer, Investor’s Business Daily, the New York Times, Raconteur and the Wall Street Journal.
Greg lives on Long Island, New York with his wife, teen daughter, toddler son, and the world’s most disobedient cat.
Best-selling Author of "Built to Suck," "Life After the 30-Second Spot," and "Flip the Funnel"
Joseph Jaffe is a multiple-time author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation and change.
Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…because let’s face it; we’re all in the survival business nowadays! HMSB is Jaffe’s third startup venture, after Evol8tion and crayon.
He has worked with the likes of Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.
Jaffe has written 4 books: “Life After The 30-Second Spot,” “Join the Conversation”, “Flip the Funnel,” and “Z.E.R.O.” His 5th book, “Built to Suck: The Inevitable Demise of the Corporation…and How to Save It?” (Ideapress) will be released in early 2019.
Joseph’s impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Adweek and many more.
Co-founder of The Superfan Company; Brand Loyalty Expert
Brittany co-founded The Superfan Company (formerly ZinePak) in 2011 to create more loyal customers by harnessing the power of fandom. The creative agency has helped the world’s top entertainers and brands reach countless fandoms, selling more than 5 million original products worldwide to fans of all ages. The company has partnered with more than 200 brand and entertainment clients, including American Express, Unilever, Amazon, Walmart, Taylor Swift, the Boston Red Sox, Dolly Parton, and Luke Bryan, just to name a few.
Brittany has published more than 350 articles across outlets including Forbes, Adweek, and Huffington Post. She also appeared on ABC’s Shark Tank – and received offers from four Sharks!
Best-selling Author of "Top of Mind" and Co-founder & President at Calendar
John Hall is the Co-founder of Calendar.com and has a passion for helping people take care of the most precious assets we have… our time and relationships. John wrote a book called “Top of Mind” and he does a great deal of speaking on helping people build trust and engage the people that matter to them most.
John is also the Co-founder and Advisor to Influence & Co., one of the largest creators and distributors of expert content in media. In his spare time, he still will fix a toilet or other miscellaneous task for his real estate company that does student housing.
John has a weekly column at Forbes & Inc.com, and also contributes to Harvard Business Review, Mashable, Fast Company & many others.
Author of "Content Chemistry" and Co-founder & CMO of Orbit Media Studios
Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person digital agency in Chicago.
Over the past 18 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little marketing podcast.
Andy has written hundreds of articles on content strategy, search engine optimization, influencer marketing, conversion and analytics. He has been named:
Andy is also the author of “Content Chemistry: The Illustrated Handbook for Content Marketing.”
Partner at eatbigfish; Expert in Challenger Brand and Business Strategy
Not your ordinary leader, marketer, or strategist – Chad Dick is an Innovative Agent for Change.
Chad is an accomplished senior marketing executive with a “Challenger” mindset and approach, leveraging over 25 years of experience developing Global brand strategy and breakthrough integrated marketing and business plans to deliver growth across a variety of brands, businesses, and geographies.
After fifteen years of building, managing and creating challenger brands inside large global companies as an intra-preneur, Chad challenged the conventional corporate career path in 2007 and joined eatbigfish as East Coast partner based in the NYC area.
With extensive experience of building billion-dollar brands in the food and beverage industry, Chad’s work with clients spans categories as diverse as retail, technology, hospitality, restaurants, healthcare, personal care, sporting goods and children’s products.
Chad is a highly sought-after speaker on all things challenger with a particular focus on behavior, culture and how to embrace constraints and practice resourcefulness to deliver breakthrough innovation.