Best-Selling Author of “Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future”
Patrick Hanlon is the Charles Darwin of branding. His finches are human beings who gather in crowds. Conventional “Branding” has been broken, disrupted, and evolved. By unveiling the construct of brands as belief systems that attract others who share your beliefs, Hanlon uncovered what Harvard sociologist E.O. Wilson describes as the “natural selection for social interaction.”
This pattern of social interactions, outlined in Hanlon’s books Primal Branding and The Social Code and numerous articles, defines how to create deep belief and active advocacy that builds communities of fans around people, places, and things.
Recognized as the world’s leading brand evolutionary, Hanlon is CEO and founder of PRIMALBRANDING.CO (formerly THINKTOPIA), a global strategic brand innovation practice for billion dollar Brands and those who want to become billion dollar Brands. Clients include Google, YouTube, Levi’s, Microsoft, Experian, Shopify, The Hess Collection, Hex, Sunrise Banks, American Express, PayPal, Kraft, United Nations, as well as SV startups.