Welcome to episode #5 of the Brand ManageCamp Vlog – “15 Brand Minutes With…”!

In this edition, Ekaterina Walter (best-selling author of “The Power of Visual Storytelling” and “Think Like Zuck,” Global Evangelist at Sprinklr, and speaker at Brand ManageCamp 2016 this September in Las Vegas) gives marketers a great deal to think about, including:

• What we can learn from REI about living our values and loving your customers AND your employees.
• Why Heart Marketing is more impactful than Head Marketing – and two examples of marketing from Thai mobile company TrueMove H that are nearly guaranteed to make you cry. (“Giving Is The Best Communication” and “Compassion Is True Communication“)
• 7 apps/tools you should be using right now
  • Snagit
  • Camtasia
  • Relay
  • Slack
  • Basecamp
  • Asana
• Books you should be reading
  • “Brains on Fire” by Robbin Phillips (past Brand ManageCamp speaker), Greg Cordell, Geno Church, and Spike Jones
  • “The Connected Company” by Dave Gray
• The 1 thing marketers should do MORE.
• The 1 thing marketers should do LESS.
• A bonus round IN RUSSIAN!
• And more!

All this takes place in just 15 minutes, so it is perfect for the busy marketer (or just anybody with a short attention span :).

I hope you enjoy this episode of “15 Brand Minutes With…”  More coming your way soon!