Jackie Huba on What Makes A Talkable Brand

Just found this video on youtube of Brand ManageCamp 2010 speaker Jackie Huba.  It looks like someone caught up with her at a recent WOMMA event in Austin.  It’s a bit loud, but some quick key nuggets from Jackie on what makes a brand ‘talkable.’  At the Brand ManageCamp marketing conference, Jackie will be talking about the One-Percenters – the very small number of people that make or break brands…

 

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