Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They...
Leadership
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Andrea Fryrear BMC2021 Keynote: Unexpected Agility: Why the Key to High Performance Lies with People Not Projects
All marketers understand the need to be faster and more adaptive. Going Agile seems like an obvious solution, so why isn’t...
Diane Primo BMC2021 Keynote: Purpose Branding: A Framework for a Successful Purpose Strategy (And How To Avoid The Most Common Pitfalls)
In today’s increasingly political environment, employees, customers and the community identify more deeply with a company’s...
Katie Martell BMC2021 Keynote: Navigating the Uncharted Waters of Woke-Washed Marketing
We live in an age of “woke” marketing, where brands signal support for social issues. From feminism, to LGBTQ equality,...
Len Herstein BMC2021 Keynote: Be Vigilant! Strategies to Stop Complacency, Improved Performance, and Safeguard Success
In the police academy, Len Herstein and his classmates would dissect videos of calls that had started out routine but...
BMC Deep Dive – Brittany Hodak, CXO of Experience.com on “CX Data in Motion”
Brittany Hodak is, well, super. She co-founded, scaled, and successfully exited The Superfan Company, a fan engagement...