In today’s increasingly political environment, employees, customers and the community identify more deeply with a company’s...
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Howard Tiersky BMC2021 Keynote: Winning Digital Customers: A 5-Step Process To Cure Irrelevance
Customers today expect the brands they deal with to deliver outstanding and seamless digital experiences. COVID is...
Katie Martell BMC2021 Keynote: Navigating the Uncharted Waters of Woke-Washed Marketing
We live in an age of “woke” marketing, where brands signal support for social issues. From feminism, to LGBTQ equality,...
Len Herstein BMC2021 Keynote: Be Vigilant! Strategies to Stop Complacency, Improved Performance, and Safeguard Success
In the police academy, Len Herstein and his classmates would dissect videos of calls that had started out routine but...
Amisha Gandhi BMC2021 Keynote: The Keys to a Successful Influencer Marketing Program
As the Vice President of Influencer Marketing at SAP, Amisha Gandhi led the charge at SAP for their global influencer...
Patrick Hanlon BMC2021 Keynote: The Root Code for Building Authentic Brands
Why do many brands with great product innovation, perfect locations, terrific customer experiences, and breakthrough...