I hope you enjoy the above cartoon – the first of our BMC Cartoon series. It was inspired by Scott Stratten, the best-selling author of “UnMarketing: Stop Marketing. Start Engaging” and “The Book of Business Awesome.” In seeing one of Scott’s previous talks, it became clear that one of his pet peeves is when marketers miss-use technology. I think his exact words were “everytime you use a QR code and don’t think it through, a kitten dies. And that’s a real animal.” He goes on to point out how ridiculous it is to place QR codes on billboards…and from that we generated the above. I hope it makes you chuckle. The reality is, if it does, it’s not far off from something you’ve done (or seen a colleague do). In this new age, we have a ton of tools at our disposal for how to communicate with our target. Just because we have a tool, though, doesn’t always mean we have to use it…
We are super excited that Scott is going to be kicking off our Brand ManageCamp 2013 conference in Las Vegas this September. His energy, wit, and spot-on insights will focus on how we can stop marketing and start engaging. Something from which I think we can all learn.
Of course, if you want to see Scott in person (as well as 12 other amazing speakers) you can join us at Brand ManageCamp 2013 – Sept 16-17 in Las Vegas. We’ve got a couple of amazing early bird promotions you won’t want to miss out on.
I really hope that our first cartoon lightened your day at least a little bit. It was really fun to do and we look forward to generating more!