Welcome to episode #7 of the Brand ManageCamp Vlog – “15 Brand Minutes With…”!

In this edition, Scott Monty (former Global Head of Social Media for Ford Motor Company, CEO/Founder of Scott Monty Strategies, and Brand ManageCamp 2016 speaker ) gives marketers a great deal to think about, including:

  • How Delta has won Scott’s heart with it’s commitment to customer service.
  • Why focusing on happier employees translates into happier customers.
  • How Audi leveraged the WiFi at the NY Auto Show to drive its brand messaging by providing actual value.
  • How Microsoft’s Onenote is giving Evernote a run for its money.
  • Why you should be managing your travel itineraries like a pro through Tripit.
  • Why your summer reading list should include a book by a previous Brand ManageCamp speaker (“Hug Your Haters” by Jay Baer).
  • Why you should LISTEN to your customers more than you TALK to them.
  • Why you should promote LESS.
  • The answer to the burning question of whether Scott still drives Ford.
  • And more!

All this takes place in just 15 minutes, so it is perfect for the busy marketer (or just anybody with a short attention span :).

I hope you enjoy this episode of “15 Brand Minutes With…”  More coming your way soon!