Scott Stratten is the best-selling author of “UnSelling: The New Customer Experience” and “UnMarketing: Stop Marketing, Start Engaging,” and he is returning to speak once again at Brand ManageCamp.

In the below video, Scott provides a preview to his Brand ManageCamp session. To see the full description, as well as the rest of the agenda and videos from all of our 2015 speakers, be sure to check out the Agenda page.