Adele Revella is the author of “Buyer Personas: How To Gain Insight Into Your Customer’s Expectations, Align Your Marketing Strategies, And Win.” She is also the CEO of the Buyer Persona Institute.

In the below video, Adele provides a preview to her Brand ManageCamp session. To see the full description, as well as the rest of the agenda and videos from all of our 2015 speakers, be sure to check out the Agenda page.