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Live-Stream Deep Dive: Justin Foster and Emily Soccorsy – “The 5 Essentials of Becoming a Soulful Brand”

April 23 @ 1:00 pm - 2:00 pm EDT

5 Essentials of Soulful Brand

Emily and Justin are the co-founders of the intrinsic branding firm, Root + River.  They are also the co-authors of “Rooting Up: Essays on Modern Branding”.

A brand is no longer a shiny illusion or a carefully constructed image.  A brand is the collective experiences of everyone that the brand touches.  It is real feelings, real stories, real people.  When done right, a brand becomes a spiritual experience. It is the sincere, authentic and socially aware brands that are earning the precious resources of attention and trust.

In this exclusive live-stream with ManageCamp CEO Len Herstein, Emily and Justin will cover the 5 essentials for becoming a soulful brand that effectively competes in the marketplace through ethical, humanistic branding and marketing practices.

We will be discussing how to:

  • Establish a brand’s root system of mission and beliefs
  • Identify ideal audiences through psychographic archetyping and emotional mapping
  • Differentiate through culture and category ownership
  • Find harmony between storytelling, promotion and lead generation
  • Codify a code of ethics for growing and marketing a brand.

Join us live so that you can participate in the conversation – or watch it on-demand at your convenience.

This event is only open to Brand ManageCamp University members. If you are not already a member, sign up today here.


April 23
1:00 pm - 2:00 pm EDT
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