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Live-Stream Deep Dive: Jeff Fromm, President of FutureCast, Best-Selling Author “The Purpose Advantage”
February 17 @ 12:00 pm - 1:00 pm EST
Jeff Fromm is the President of FutureCast and the best-selling author of “The Purpose Advantage: How to Unlock New Ways of Doing Business.”
While others may talk about trends, Jeff and his partners merge such insights to create marketing and innovation best practices. With years of brand marketing consulting experience, his humorous stories and provocative new strategy paradigms are supported by hard research and real client growth.
Jeff believes that we are in a new era of brand building, one that’s evolving the rules of the market. This means it’s paramount that you understand and align on how to differentiate your brand and drive revenue. Brans with soul outperform their peer groups.
But many brands still struggle to arrive at a brand purpose that will ignite the hearts and minds of customers and their workforce while honoring the brand’s history and reflecting its organic ethos.
In this exclusive 1:1 live-stream interview, Jeff will join ManageCamp CEO Len Herstein to discuss:
- The meaning of brand purpose.
- Why brand purpose matters and is crucial in today’s marketplace.
- Why brand purpose impacts growth and profit.
- Traps and blind spots to avoid.
Join us live so that you can participate in the conversation – or watch it on-demand at your convenience.
This event is only open to Brand ManageCamp University members. If you are not already a member, sign up today here.