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Live-Stream Deep Dive: Howard Tiersky, Best-Selling Author of “Winning Digital Customers: The Antidote to Irrelevance”

March 10 @ 1:00 pm - 2:00 pm EST

Howard Tiersky

Take a look at any successful company today and you will see they are in the “pain solving” business, and if you aren’t delivering an excellent digital experience, you’re not meeting your customers’ needs.

If you are trying to improve your customer experience there is something you need to understand before you start brainstorming new bells and whistles, and that is customer pain.  Customer pain happens in areas where your customers are having to exert a lot of effort, or generally experiencing confusion, frustration, unhappiness, or even anger.

Before you try to ideate new products and features it’s essential to first examine the current areas of pain your customers experience as they interact with your brand across various touchpoints.  Once you have identified the pain points you have a potential opportunity that, if you can solve it, might be your gold mine.


  • Discover the key types of customer pain and the differences between them.
  • Identify the emotions created by each type of pain and how they drive customer action.
  • Pinpoint the painful moments that chill your customers and learn how to use them to create moments that thrill them!

Join us live so that you can participate in the conversation – or watch it on-demand at your convenience.

This event is only open to Brand ManageCamp University members. If you are not already a member, sign up today here.


March 10
1:00 pm - 2:00 pm EST