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Live-Stream Deep Dive: Beth Johnson and Dylan Bernd – “Breaking Category Conventions”

April 28, 2021 @ 12:00 pm - 1:00 pm EDT

Dylan Bernd and Beth Johnson

It is logical to expect to break out of the sea of sameness when we hire agencies mostly based on their considerable experience in our industry?  Sure we save time by not having to bring a new agency up to speed and we eliminate some risks of a new partner not understanding industry nuances.  But then we’re disappointed when the new work looks at lot like….well….the old work.

In this exclusive Brand ManageCamp Live Stream Deep Dive, Dylan Bernd (Executive Creative Director) and Beth Johnson (Founder, CEO) from creative agency RP3 will nudge us out of our comfort zone and teach us how to become more adept at breaking category conventions to drive truly great work.

Along the way, Dylan and Beth will:

  • Share case studies of breakthrough work done for established brands in established categories.
  • Demonstrate how you can avoid falling back on old conventions, tired language, and stale solutions and, instead, rethink, redefine, and reframe your challenges into ones you can win on your own terms.
  • Bust the myths that tend to limit brands from challenging their own category conventions.

Join us live so that you can participate in the conversation – or watch it on-demand at your convenience.

This event is only open to Brand ManageCamp University members. If you are not already a member, sign up today here.


April 28, 2021
12:00 pm - 1:00 pm EDT
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