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Live-Stream Deep Dive: Andrea Belk Olson – “Finding the REAL Insights: Uncovering Hidden Customer Needs By Flipping Your Perspective”

June 2, 2021 @ 2:30 pm - 3:30 pm EDT

Andrea Belk Olson

You capture feedback from your customers, and you know all the traditional ways to do it. Surveys. Interviews. Focus Groups. But there’s a problem. None of these methods deliver the real insights you seek – those new innovations, revolutionary ideas and game changing disruptors.

So instead of continuing to look for answers to our questions, it is time to flip our perspective to understanding the larger customer context and dissecting those subtle behavioral signals we consistently overlook.

Over the last 20 years, Andrea Belk Olson has studied customer behavior and developed new approaches to customer discovery across 12 countries and 8 industries. Trained as a behavioral scientist and customer-centricity expert, Andrea helps companies better understand their customers through behavioral economics.

Andrea has written two books with the third being published (“What to Ask”) in June 2022. She also is a contributing author on a spectrum of customer behavior, organizational culture, and differentiation topics for Entrepreneur Magazine, Rotman Magazine, and Chief Executive Magazine, to name a few.

During this exclusive 1:1 live-stream Deep Dive with ManageCamp CEO Len Herstein, Andrea will discuss:

  • How to uncover what customers need but don’t tell you.
  • Understanding the impact of cognitive biases on perceptions.
  • How to become more in-tuned to your customers.

Join us live so that you can participate in the conversation – or watch it on-demand at your convenience.

This event is only open to Brand ManageCamp University members. If you are not already a member, sign up today here.


June 2, 2021
2:30 pm - 3:30 pm EDT
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