Get Off The X (and other OODA Loop lessons from fighter pilots)
The concept of the O-O-D-A Loop (pronounced like Good-a, but without the G) was created by Colonel John Boyd of […]
Is Culture The New Mandate For Marketing?
[This is a guest blog post written by Brand ManageCamp 2018 speaker, Michael Brenner. It previously appeared on the Marketing […]
Complacency Kills. Find Out If Your Organization Is At Risk With These 8 Questions.
Complacency Kills. It finds vulnerability in the comfort of past success and plants itself in the crevices. It waits for […]
Win the War for Distracted Customers
OK, this is NOT one of those ‘proud daddy’ moments… Last night I walked into our family room to […]
MRM Systems – Their Benefits and How To Choose The Right System
Organizations who have a need to distribute their marketing across multiple channels and teams often turn to marketing resource management […]
WOW Your Customers – Or Someone Else Will
Let’s face it. We live in the ultimate “what have you done for me lately?” economy. Your customers want […]
Sameness Is Death (4 Keys To Being Distinct)
Marketers have been hearing and reading for years about the need for differentiation. And yet, when we look around, why […]
5 Ways To Expand Your Horizons And Get Different Results
From where are you getting your inspiration? Your new ideas? How are you keeping things fresh? If you are like […]
Our Attention Spans Are Now As Short As…Umm…Uhh…
The statistics are depressing. The average attention span of a human (8.25 seconds) is now LESS than a goldfish (9 […]
MarTech – The Brand Marketer’s Toothpaste Aisle
In the early years of Brand ManageCamp, one of our speakers was Barry Schwartz who wrote “The Paradox of Choice.” […]