Your Advertising Worked! Now What?
You created the email or the digital/tv/print/radio ad and it worked! People saw it and then they displayed interest. They […]
Disrupt…Or Be Disrupted!
In this world of hyper-competitiveness, brands only have two choices – disrupt or be disrupted. The days of sitting back […]
Advertising is Dead! Long Live Advertising! (And what this means for brand marketing.)
Traditionally, in many countries, when a monarch passes away and a new one ascends to the throne, the proclamation made […]
Brand and Culture Are Misaligned at Most Companies
[This is a guest post from Brand ManageCamp 2018 speaker Denise Lee Yohn – originally published at http://deniseleeyohn.com/brand-and-culture-are-misaligned-at-most-companies/] In my new […]
The Curiosity Gap: Earning Attention In A Noisy Online World (Video at bottom of post)
[This is a guest post from Brand ManageCamp 2018 speaker Andrew Davis] Today you’re going to learn how to […]
The Ultimate Brainstorming Innovation Tool – Use the PAINStorming Template for Customer-Inspired Ideas
[This is a guest post from Brand ManageCamp 2018 speaker Soren Kaplan – originally published at https://upboard.io/innovation-brainstorming-template-tool-customer-pain-points/] Most brainstorming sessions fall […]
Get Off The X (and other OODA Loop lessons from fighter pilots)
The concept of the O-O-D-A Loop (pronounced like Good-a, but without the G) was created by Colonel John Boyd of […]
Is Culture The New Mandate For Marketing?
[This is a guest blog post written by Brand ManageCamp 2018 speaker, Michael Brenner. It previously appeared on the Marketing […]
Complacency Kills. Find Out If Your Organization Is At Risk With These 8 Questions.
Complacency Kills. It finds vulnerability in the comfort of past success and plants itself in the crevices. It waits for […]
Win the War for Distracted Customers
OK, this is NOT one of those ‘proud daddy’ moments… Last night I walked into our family room to […]