Advertising is Dead! Long Live Advertising! (And what this means for brand marketing.)

Traditionally, in many countries, when a monarch passes away and a new one ascends to the throne, the proclamation made […]

Brand and Culture Are Misaligned at Most Companies

[This is a guest post from Brand ManageCamp 2018 speaker Denise Lee Yohn – originally published at] In my new […]

The Curiosity Gap: Earning Attention In A Noisy Online World (Video at bottom of post)

[This is a guest post from Brand ManageCamp 2018 speaker Andrew Davis]   Today you’re going to learn how to […]

The Ultimate Brainstorming Innovation Tool – Use the PAINStorming Template for Customer-Inspired Ideas

[This is a guest post from Brand ManageCamp 2018 speaker Soren Kaplan – originally published at] Most brainstorming sessions fall […]

Get Off The X (and other OODA Loop lessons from fighter pilots)

The concept of the O-O-D-A Loop (pronounced like Good-a, but without the G) was created by Colonel John Boyd of […]

Is Culture The New Mandate For Marketing?

[This is a guest blog post written by Brand ManageCamp 2018 speaker, Michael Brenner. It previously appeared on the Marketing […]

Complacency Kills. Find Out If Your Organization Is At Risk With These 8 Questions.

Complacency Kills. It finds vulnerability in the comfort of past success and plants itself in the crevices. It waits for […]

Win the War for Distracted Customers

  OK, this is NOT one of those ‘proud daddy’ moments… Last night I walked into our family room to […]

MRM Systems – Their Benefits and How To Choose The Right System

Organizations who have a need to distribute their marketing across multiple channels and teams often turn to marketing resource management […]

WOW Your Customers – Or Someone Else Will

  Let’s face it. We live in the ultimate “what have you done for me lately?” economy. Your customers want […]