Marketing Conference Agenda

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Tuesday, September 15th

7:00am - 8:15am


8:15am - 8:30am

Introduction and Opening Remarks

8:30am - 9:20am

Coveted Customer Experience

Jay Baer
Member of the Word of Mouth Marketing Hall of Fame; Best-selling Author of “Talk Triggers," "Hug Your Haters," and "Youtility"

You’ve heard it before. Over and over, in fact. “Improve your customer service.” “Optimize the customer experience.” But what does that even mean?

Today, when the intersection points with your customers may number in the dozens (or even hundreds), tackling customer service or customer experience holistically is impossible. You can’t magically get better at every customer touch point. But you CAN get better at the touch points that matter.

In this fast-paced, dynamic, inspirational, and hilarious presentation, Jay Baer will show you how to gain and keep more customers by improving the only three things that really matter to your customers.

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With hilarious and poignant storytelling, Jay teaches:

  • Why customer experience is the fastest route to growth.
  • The elements of your business that are non-negotiable for your customers, and where they will give you a pass.
  • What customers really expect from your brand’s category – and how to exceed those expectations (without spending a fortune).
  • Specific, concrete plans you can put into practice tomorrow that will get you to THINK SMALL and produce big results.

9:20am - 10:10am

Future-Proof Your Content Marketing (before it's too late)

Joe Pulizzi
Founder of the Content Marketing Institute and Best-Selling Author of “Epic Content Marketing,” “Content Inc.,” and “Killing Marketing”

Everyone knows what content marketing is. And every brand out there is doing it in some fashion. But the huge majority of companies are doing content marketing wrong. In many cases, content runs amok. Marketers think that because they can, they should. In some circles, content marketing has a black eye. Many believe (and shout it from the blogtops) that content marketing like this doesn’t work. Well, because it doesn’t.

But there is hope. There is a way out. Content marketing expert Joe Pulizzi has made it his mission to go back to the basics. To speak the “truth” about what does work in content marketing and what doesn’t.

In this prescriptive presentation, Joe will detail what brand marketers need to do now, and need to stop doing immediately, to create and distribute behavior-changing content.

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Some key takeaways will include:

  • The value of internal content.
  • The need to build multiple revenue lines through content creation.
  • Creating content vs. buying outside content.
  • Why you probably need to start cutting content programs and focus on one or two great initiatives.
  • Why we need to plan for the end of social media.
  • How to say “no” and why it might be the most important skill of a content marketer.

10:10am - 10:30am


10:30am - 11:20am

The 3-Minute Rule: Say Less to Get More From Your Marketing Communications

Brant Pinvidic
Hollywood Producer, Pitch-Master, and Best-Selling Author of “The 3-Minute Rule”

According to Brant Pinvidic, “to succeed, you must be able to capture and hold your audience’s attention with only the quality and flow of your information, long enough to take them through that initial decision making process. They must conceptualize your idea, contextualize how it will benefit them, and then actualize it with potential engagement of further interest. You have about 3 minutes.”

Based on his years as a Hollywood Producer, Brant created the 3-Minute Rule – a simple, straightforward system that has helped countless people, brands, and organizations use top-level Hollywood storytelling techniques to simplify their messages and say less to get more.

In this captivating session, Brant will equip us with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact.

Simplify. Say less. Get more.

11:20am - 12:10pm

The Experience is Your Brand: How to Create Customer Amazement

Shep Hyken
Customer Service and Experience Expert and Best-Selling Author of “Moments of Magic®,” “The Cult of the Customer,” and “The Amazement Revolution”

The one statistic that matters most is if the customer comes back. You see, customer loyalty in not about a lifetime. It’s about the next time… Every time! So what are you doing, at every point of interaction you have with your customers, to ensure they come back the next time they need what you do or what you sell?

Your customers’ expectations are constantly shifting and they now expect more than ever from the companies they do business with. Customers no longer compare you to your direct competitor; instead, they compare you to any company in virtually any industry that has provided them with a good experience. That is your customers’ new bar.

Your brand is defined by the experience you provide to your customers. Before your customers consider you to be a great brand, you must create a great customer experience. To do that, you must amaze them. Every time.

In this amazing and dynamic session, customer service and experience expert Shep Hyken will let you in on the secrets of creating an experience that amplifies your brand. He will combine important information with an entertaining and engaging style to deliver tools, ideas, and concepts that you can put to use immediately to help create more powerful customer experiences.

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Key takeaways will include:

  • How delivering customer amazement is within the reach of every company
  • How employees drive the customer experience and brand’s reputation
  • How convenience can disrupt your competition
  • …and more!

12:10pm - 1:30pm


1:30pm - 2:20pm

RE:Think Innovation: How the World's Most Innovative Teams Consistently Deliver Great Ideas that Produce Extraordinary Business Outcomes

Carla Johnson
Best-Selling Author of “Fast Forward Files” and “Experiences: The 7th Era of Marketing”

We’ve all seen the examples of Apple’s product launches, IBM’s Watson and the ALS ice bucket challenge. They’re held up time and time again as beacons of killer creativity. Enough already. It’s easy if you have sexy products, big budgets and household brand names. But in the “real” world there are all kinds of restraints. Those innovative examples don’t have anything to do with us.

Or do they?

It turns out, we all suffer from something called Brand Detachment Disorder (B.D.D.). We can’t connect the dots between big-name brands and the work that we do. And this blindness kills creative ideas before we even get started. But guess what — the most brilliant minds understand that an innovation mindset is something you consistently nurture, rather than leave to chance.

Welcome to RE:Think Innovation.

In this captivating presentation, international speaker and best-selling author Carla Johnson shows you how combating B.D.D., recognizing inspiration everywhere, and iterating ideas breeds unstoppable creativity and game-changing innovation for you and your company. You’ll learn how to rethink everything you believe about innovation. She’ll teach you how inspiration from anywhere can lead to measurable business outcomes.

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You’ll walk away feeling confident to:

  • Introduce new ideas.
  • Make good ideas better.
  • Instill a culture of citizen innovation.

2:20pm - 3:10pm

Marketing Trends Report 2021: What Marketers Need to Know to Survive

Michael Brenner
Best-Selling Author of “The Content Formula” and “Mean People Suck”; CEO of Marketing Insider Group

Innovation never stops. Each year we have new channels, formats, and content types we can use to try and reach new customers. It’s easy to get overwhelmed with all the options available to marketers and brand communicators today. Marketers love to chase the latest shiny object. But what really works and where should we be focusing most of our attention and shifting budgets?

In this session, marketing influencer, keynote speaker, and 3-time author, Michael Brenner will cover the important trends for marketing in 2021 so you can go back to the office and start planning budgets, campaigns and marketing strategies that deliver return on investment.

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From content to campaign to conversion and everything in between, Michael will show you:

  • How the context for marketing in 2021 is changing.
  • What really matters to today’s buyers and consumers.
  • The trends that you need to pay attention to.

The days of doing a little more or a little less of what you did last year are over. Marketers need to be on top of the latest trends in marketing to survive and thrive in 2021.

3:10pm - 3:30pm


3:30pm - 4:20pm

Listen Up! Sonic Branding and the Rise of Audio: How to Make Sure Your Brand Gets Heard and Doesn't Get Left Behind

Audrey Arbeeny
Sonic Branding Expert, Emmy Award Winning Producer, and CEO/Executive Producer of Audiobrain

What does your brand sound like? If you are like most, you have spent a considerable amount of time defining what your brand LOOKS like, but very little on what it sounds like.

Massive advances in emerging technologies are fueling dramatic changes in the way people interact with brands. The explosion of smart devices, AI, VR and advanced voice-centric capabilities are making the considering of voice imperative for brands.

But Voice is actually a part of a broader, extremely powerful landscape – one that consists of music, voice, sound, and vibration. Sonic Branding is the art and science that surrounds the strategic development and deployment of a consistent, authentic sound experience of a brand.  Sound heightens all the senses, is easily remembered, and can go where visuals cannot. It is proven to elevate brand preference, and shape the perception of a brand. And you are probably not giving it the attention it deserves.

In this session, Audrey Arbeeny will leverage case studies to discuss what sonic branding is, the methodologies used to develop a sonic strategy – integrating music, sound and voice branding into the equation – and the untapped landscape for utilizing intentional audio for not only a greater ROI, but also a far more immersive, emotionally connecting brand communication.

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You will:

  • Gain a clear understanding of the value of sonic branding and the impact on all of your brand’s sound offerings.
  • See (and hear!) the best practices and new trends in the development of music, sound, and voice for brands.
  • Leave with the understanding that any brand, at any level, can implement a sonic branding strategy for a better sound and voice experience.

4:20pm - 5:10pm

The Digital Consumer: How Today’s Buyer Has Changed and What Your Brands Must Do About It

Marcus Sheridan
Best-Selling Author of They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

More than any other time in the last 100 years, the buyer of today has made a dramatic shift in the way they make purchasing decisions. Unfortunately, many companies have not adapted to this shift and are not prepared for the continual evolution of this “digital consumer.”

In this high energy close to Day 1, Marcus Sheridan will bring clarity to the way buyers have changed and exactly what companies must do to not only align themselves with this shift in buyer patters but take advantage of this digital age as well.

If you like to be engaged, challenged, and moved, you are going to love this session!

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In this inspirational close to Day 1, we will:

  • Learn the shift that has happened with today’s buyer and what that means for sales and marketing departments going forward.
  • Discover exactly what types of content and messaging move the sales needle and truly get results.
  • Find out how video and visual learning is impacting the buying process and what organizations must do to be seen as a “media” company.

5:10pm - 7:00pm

Cocktail Reception

End Day One

Wednesday, September 16th

7:00am - 8:15am


8:15am - 8:30am

Welcome Back

8:30am - 9:20am

Disrupting Disruption: The NEW Rules of Brand Success in a World Forever Changed by Technology

Mitch Joel
Best-Selling Author of “Six Pixels of Separation” and “CTRL ALT Delete”; Founder of Six Pixels Group

We live in a culture of change. And that can be scary. Most brands and businesses are overwhelmed by the massive shifts being required of their business models just to stay afloat. We constantly hear that Disruption is everywhere and Digital Transformation is imperative for survival.

But, what does that ACTUALLY mean? What are the new (and dramatic) realities that will force businesses to re-think many of their commonly held beliefs about what works in brand today, and what the future may look like? It can all seem confusing and overwhelming.

Don’t panic. Best-selling author, podcaster, and former agency-owner Mitch Joel will be at Brand ManageCamp to help us decode the future and better understand the technology shifts that have, are, and will continue to fundamentally change the ways that buyers and users interact with our brands.

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During this enlightening session, Mitch will:

  • Teach us the difference between disruption and destruction, and how we can choose the most productive path.
  • Explain the “Three Little Pigs” that will help us keep our brands from being huffed, puffed, and blown down by the “Big Bad Wolf “of Disruption.
  • Share stories of how companies with far less resources than us have accomplished so much more, just by thinking differently about their marketing.
  • Teach us how to chart a better path for our brands in this new world that will deliver more personalized and positive outcomes.

9:20am - 10:10am

Relevant Email Marketing That Drives Revenue: 10 Data and Design Tips to Win

Jessica Best
VP of Data-Driven Marketing, Barkley; Email Marketing Expert

Email marketing (yes, STILL) rocks the highest return on investment of any medium, garnering on average over $20 for every $1 you invest (about 5x what television advertising returns). The catch is, you have to do it right.

So are you getting your $20? Is your email program up to snuff? If not, don’t worry. Email marketing expert Jessica Best is here to help.

During this enlightening and practical session, Jessica will share the top 5 things you should always and the top 5 things you should never do (or stop doing immediately!) when creating your email marketing strategy, including ideas about design and email’s secret weapon…DATA. She’ll incorporate real companies’ stories of those who have done it well and those who… could have used some advice. Even those familiar with email marketing will learn something new in this high-energy presentation!

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During this fact-filled exploration into email marketing, Jessica will show us:

  • How to turn email marketing into revenue.
  • 3 quick ideas for making email mobile-friendly.
  • How to drive up email ROI — and save your sanity.
  • A common mistake even savvy email marketers (still) make.
  • +7 other essentials for successful email marketing in today’s world.

10:10am - 11:00am

Herding Tigers: Be the Leader That Creative People Need

Todd Henry
Best-Selling Author of “Herding Tigers,” “The Accidental Creative,” and “Die Empty”

Leading talented, creative people can be challenging – and it requires a different skill set than the one most management books offer. However, if you provide creative with what they truly need in order to thrive, they will reward you with the best work of their lives.

For example, many creative people will push against limitations and struggle to gain more freedom in their work, but too much freedom is not only harmful to the team dynamic, but it actually makes the work less effective and ideas less creative. In a similar way, if your creative team feels like you are overly controlling their work, you will lose their trust and they will stop bringing their best ideas to the table.

It’s a difficult balance, but the upside to getting it right is huge. In this session, Todd Henry will share the practical/tactical conversations, practices, and rituals that can set you and your team up to do its best work every day.

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By the end of this provocative session, you will learn:

  • Why every team needs stability and challenge, and how to diagnose which your team needs the most
  • The three ways that leaders forfeit trust, and don’t even know it.
  • How to establish a leadership philosophy that builds clarity and loyalty.
  • How to grow a culture that talented people love to work in.
  • Why most brainstorming sessions are ineffective, and how to do them differently.

11:00am - 11:30am


11:30am - 12:20pm

Turning Fans into Customers and Customers into Fans

David Meerman Scott
Best-Selling Author of “Fanocracy,” “The New Rules of Marketing and PR,” and “Real-Time Marketing and PR”

Creating fandom isn’t just for actors, athletes, musicians, and authors. Fandom can be rocket fuel for any company or organization that chooses to focus on inspiring and nurturing true fans.

How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They create the most powerful marketing force in the world: die-hard fans. These brands have learned to provide the human connection people are now longing for. David Meerman Scott calls it a Fanocracy.

In this session, David will offer inspiring examples of offbeat and mainstream businesses and organizations that have harnessed passion to create fans and to win big. David will show how the act of making business personal may be the most powerful business strategy of all at a time when the technology pendulum has swung too far and everyone is doubling down and sending yet another tweet, yet another YouTube video, yet another LinkedIn connection, leaving us feeling like we’re in a world of digital chaos.

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During this session, David will:

  • Explore the neuroscience of fandom.
  • Pinpoint which practices separate the organizations that flourish from those stuck in stagnation.
  • Lay out a roadmap for converting customers’ ardor into buying power.
  • Leverage one-of-a-kind examples from a wide range of companies and brands.

12:20pm - 1:10pm

Complacency Kills: How to Police the Biggest Threat to Your Brands You Never Knew You Had

Len Herstein
CEO & Founder of ManageCamp Inc; Deputy Sheriff with Douglas County Sheriff’s Office; Author of Upcoming Book “Complacency Kills”

There is a saying in Law Enforcement that “Complacency Kills.” Not surprisingly, Complacency is just as dangerous to businesses and relationships (you can probably think of several obvious examples off the top of your head – Blockbuster anyone???). It is constantly lurking, waiting for the conditions to develop that allow it to thrive and wreak havoc. Ironically, the more successful you are, the more vulnerable you are to its devastating effects.

Len Herstein spent 25+ years in business before becoming a Reserve Deputy Sheriff for the Douglas County Sheriff’s Office in Colorado – where he patrols and performs all the functions of a full Deputy, but he does it…for FREE. While he expected to bring his real world experience to the job, he quickly learned that there were many valuable lessons he could learn from Law Enforcement that he could apply back to his business and personal life. None was more important than the concept that “Complacency Kills.”

In this arresting session (haha, see what we did there?), Len will distill some of the most important lessons he has learned from Law Enforcement as to how Everyday Vigilance can help beat back the Complacency predator and allow your business and relationships to thrive. Through the use of engaging stories, you will quickly understand that Complacency may be the biggest problem you didn’t know you had. And you will walk away with the tools and techniques you need to effectively police Complacency in your businesses and your personal life.

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During this session, you will learn practical and immediately implementable ways, taken directly from what law enforcement officers do every day, to identify complacency and combat it, including:

  • Keeping your threats in sight.
  • Getting off the ‘X’.
  • Briefing and debriefing.
  • And more.

1:10pm - 1:20pm


End Day Two

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