Wow – are we lucky!  Not only does BMC2010 speaker David Meerman Scott have a new book coming out in October that he will be previewing in his speech at Brand ManageCamp (“Real Time Marketing & PR”), but he is also giving us EXCLUSIVE access to a free chapter from ANOTHER book he’s written that is launching August 1st with an all-viral marketing campaign.  Anyone who knows David knows that he has been a lifelong Deadhead, so the topic of this book is a perfect combination of his work and personal life.  The title is “Marketing Lessons From The Grateful Dead: What Every Business Can Learn From The Most Iconic Band In History.” As it turns out, many of the rules of social media were figured out quite a few years ago by a band with a legion of followers and a ton of bootleg tapes.  Fascinating stuff.

It’s sure to be a best-seller, and its viral success will no doubt form the case study for one of David’s future books – kind of a self-propelling franchise!  Anyway, the only place to get a free chapter prior to the launch is right here.

So download away – we’re not asking for any of your details, just follow the link and click your way to the chapter.  Anyone who’s read David’s books knows that this is the best way to do these types of things!  Tell all your friends too…there’s no limits on the download.

Oh yeah, while you’re here you might as well check out the details on our Brand ManageCamp conference.  It’s going to be a ton of fun!