Here is a video of Brand ManageCamp 2010 speaker Laura Ries on Fox Business talking about the damage to BP’s image done by the recent tragic oil spill. At the Brand ManageCamp marketing conference in Las Vegas, Laura will revisit her best-selling book (co-written with her dad Al Ries) “The 22 Immutable Laws of Branding” and will provide us with the NEW Immutable Laws of Branding…

Here is the link to the video:

http://news.yahoo.com/video/business-15749628/oil-spill-hurts-bp-s-green-campaign-19597947