Ben Parr is the best-selling author of “Captivology: The Science of Capturing People’s Attention,” the former Co-Editor of Mashable, and Co-Founder of DominateFund.

In the below video, Ben provides a preview to his Brand ManageCamp session. To see the full description, as well as the rest of the agenda and videos from all of our 2017 speakers, be sure to check out the Agenda page.